What Happens After The Lasik Procedure
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Finding Reasonably Priced Clothing For Your Baby Visiting Overstock Sites On The Net
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Organic Gardening In The 21st Century
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Gift Basket Gets The Attention
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Survey Privacy and Confidentiality Issues
Author : Ryan J
One of the main challenges in conducting surveys is overcoming your audience s natural aversion toward providing personal information In short, potential respondents fear that their answers to your survey questions may be leaked or used inappropriately While you are confident that such leaks or misuse of the data will not happen, you must convince your population sample First, it is important to understand their objections related to the privacy of their responses Only be realizing your sample s concerns can you begin to address them effectively Below, we ll explore these objections and describe ways in which you can ensure the security of their information
Common Respondent Objections
The more connected the world becomes, the more cautious many people are with exposing their personal information Even coaxing relatively benign information such as your respondent s real first and last name can prove challenging There are 2 primary reasons why people are often unwilling to provide their name, phone number, address, income, and other demographic information
First, they want to avoid becoming the target of marketing solicitations Too often, people have given their personal information to survey organizations only to find that their information has been sold to marketing firms As a result, they begin receiving unwanted sales phone calls and junk mail
Second, identity theft is a common fear Respondents are concerned that providing personal information will expose them to potential risk of having their identity stolen To their credit, there are many unsavory survey organizations who will happily sell respondents information without regard for the buyers intentions
Understanding these common objections allows you to reassure respondents about the confidentiality of their survey answers
Ways To Ensure Confidentiality
Any time you are conducting a survey that solicits personal information, you will need to implement a number of security protocols to protect that information You should keep the results of the survey completely separate from each respondents answers Whether collected by mail, online, or through a telephone interview, separating the responses from the results prevents a potential security breach
Also, access to individual responses should only be granted to authorized personnel who have a valid reason for needing access When it is granted, it should be done so behind a username and password That way, it can be tracked Further, if personal information is collected online, it should be encrypted That way, there is little chance of the data being intercepted by unauthorized parties
Communicate Privacy And Security
While your respondents concerns about the privacy of their information is valid, your reasons for needing that information may be equally valid First, having respondents contact information (phone number, mailing address, etc ) allows you to follow up with them if you need to clarify their responses Second, it helps you to avoid improperly targeting a portion of the larger population (referred to as sample bias ) For example, your target population may have completed high school, but not attended college By asking respondents to provide their level of education, you can avoid surveying a sample with a significantly higher level of education than your broader population
In the end, you must reassure respondents that their sensitive personal data is secure Explain the security and privacy measures that your company has implemented to ensure their confidentiality Let them know that their responses will only be used to derive statistically valid trends over a broad demographic If you can comfort respondents anxiety about privacy concerns, they will be less resistant to offering the information you need Your response rate will increase as will the accuracy of the information they provide
SurveyGizmo is a leading provider of online survey tools, check them out on the web at http://www.surveygizmo.com
Categories: Uncategorized Tags: Challenges, Conducting A Survey, Conducting Surveys, Confidentiality Issues, Demographic Information, Identity Theft, Junk Mail, Leaks, Marketing Firms, Natural Aversion, Objections, Phone Calls, Phone Number Address, Privacy And Confidentiality, Regard, Respondent, Respondents, Solicitations, Survey Questions, Target